{"product_id":"hbrs-10-must-reads-on-harvard-business-review-9798892793049","title":"Hbr's 10 Must Reads on Marketing, Updated and Expanded (Featuring Marketing Myopia by Theodore Levitt)","description":"\u003cp\u003e\u003cb\u003ePut your customers at the center of your business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing, read this book. We've chosen a new selection of current and classic \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles that will help you identify who your customers are, define the right ways to reach them, and ensure they stay loyal to your company.\u003c\/p\u003e\u003cp\u003eThis book will inspire you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand what customers really want\u003c\/li\u003e\n\u003cli\u003ePersonalize the end-to-end customer journey\u003c\/li\u003e\n\u003cli\u003eUse AI tools to manage your brand\u003c\/li\u003e\n\u003cli\u003eDecide whether psychological targeting is right for your company\u003c\/li\u003e\n\u003cli\u003eAlign your sales and marketing teams\u003c\/li\u003e\n\u003cli\u003eMeasure the real value of satisfied customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHBR's 10 Must Reads\u003c\/b\u003e are definitive collections of classic ideas, practical advice, and essential thinking from the pages of \u003ci\u003eHarvard Business Review\u003c\/i\u003e. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.\u003c\/p\u003e\u003cp\u003eThis \u003cb\u003eUpdated and Expanded\u003c\/b\u003e edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harvard Business Review\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798892793049\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/03\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Harvard Business Review","offers":[{"title":"Paperback","offer_id":47199811895551,"sku":"9798892793049","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6c5f71a1-cb74-41df-a8f7-56f5f6ef446c.jpg?v=1756785277","url":"https:\/\/www.whiterainbookhouse.com\/products\/hbrs-10-must-reads-on-harvard-business-review-9798892793049","provider":"WR Book House","version":"1.0","type":"link"}