{"product_id":"health-communication-message-design-hyunyi-cho-9781412986557","title":"Health Communication Message Design: Theory and Practice","description":"The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hyunyi Cho\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412986559\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412986557\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 7.30w x 0.70d","brand":"Hyunyi Cho","offers":[{"title":"Paperback","offer_id":43980315164927,"sku":"9781412986557","price":151.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_480a5b8f-184c-4549-97be-962e7a266d4c.jpg?v=1683249219","url":"https:\/\/www.whiterainbookhouse.com\/products\/health-communication-message-design-hyunyi-cho-9781412986557","provider":"WR Book House","version":"1.0","type":"link"}