{"product_id":"health-program-management-beaufort-b-longest-9781118834701","title":"Health Program Management: From Development Through Evaluation","description":"\u003cb\u003eLearn how to effectively plan, implement, and evaluate health programs\u003c\/b\u003e \u003cp\u003e\u003ci\u003eHealth Program Management: From Development Through Evaluation, Second Edition\u003c\/i\u003e is a practical and useful introduction to the management of health programs. While providing an overview of the current best practices in management, the textbook goes beyond simple management techniques, teaching students how to develop, lead, and evaluate their programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the book's program management model. Logically organized with a separate chapter for each activity, this resource provides a thorough, systematic overview of the effective development, implementation, and evaluation of health programs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHealth Program Management: From Development Through Evaluation, Second Edition\u003c\/i\u003e provides a comprehensive approach to management throughout all stages of a health program.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn to develop a strategy that steers the program toward specific goals\u003c\/li\u003e \u003cli\u003eDiscover how to design, market, and lead an effective health program\u003c\/li\u003e \u003cli\u003eBecome familiar with the manager's role in a quality health program\u003c\/li\u003e \u003cli\u003eEvaluate potential and existing programs for performance and capability\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStudents and aspiring managers and leaders preparing themselves for the challenges of managing health programs will find the information and techniques to develop the skills they need in \u003ci\u003eHealth Program Management: From Development Through Evaluation, Second Edition\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Beaufort B. Longest\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118834704\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118834701\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.90w x 0.90d","brand":"Beaufort B. Longest","offers":[{"title":"Paperback","offer_id":43947782439167,"sku":"9781118834701","price":98.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_0b00569c-7dc9-47d5-b8ee-3b822448f911.jpg?v=1681520767","url":"https:\/\/www.whiterainbookhouse.com\/products\/health-program-management-beaufort-b-longest-9781118834701","provider":"WR Book House","version":"1.0","type":"link"}