{"product_id":"health-promotion-evaluation-practices-in-louise-potvin-9780387797328","title":"Health Promotion Evaluation Practices in the Americas: Values and Research","description":"\u003cp\u003eMore and more, health promotion is a crucial component of public health, to the extent that public health interventions are called on to prove their effectiveness and appraised for scientific validity, a practice many in the field consider self-defeating. \u003cem\u003eHealth Promotion Evaluation Practices in the Americas\u003c\/em\u003e cogently demonstrates that scientific rigor and the goals of health promotion are less in conflict than commonly thought, synthesizing multiple traditions from countries throughout North, Central, and South America (and across the developed-to-developing-world continuum) for a volume that is both diverse in scope and unified in purpose.\u003c\/p\u003e \u003cp\u003eThe book's examples--representing robust theoretical and practical literatures as well as initiatives from Rio de Janeiro to American Indian communities--explain why health promotion evaluation projects require different guidelines from mainstream evaluative work. The editors identify core humanitarian principles associated with health promotion (participation, empowerment, equity, sustainability, intersectoral action, multistrategy, and contextualism), while chapters highlight challenges that must be mastered to keep these principles and scientific objectives in sync, including: (1) Building health promotion values into evaluation research projects. (2) Expanding the use of evaluation in health promotion. (3) Developing meaningful evaluation questions. (4) Distinguishing between community-based participation research and evaluation-based participation. (5) Evaluating specifically for equity. (6) Designing initiatives to foster lasting social change.\u003c\/p\u003e \u003cp\u003eThe applied knowledge in \u003cem\u003eHealth Promotion Evaluation Practices in the Americas: Values and Research\u003c\/em\u003e can bring the goals of intervention into sharper focus for practitioners, evaluators, and decision-makers and facilitate communication on all sides--necessary steps to progress from study findings to real-world action.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Louise Potvin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0387797327\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780387797328\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 334\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.20w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 12\/01\/2008 pg. 81","brand":"Louise Potvin","offers":[{"title":"Hardcover","offer_id":47425014857983,"sku":"9780387797328","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d3dc5f06-1c81-435b-a736-d0410d810ac7.jpg?v=1761536413","url":"https:\/\/www.whiterainbookhouse.com\/products\/health-promotion-evaluation-practices-in-louise-potvin-9780387797328","provider":"WR Book House","version":"1.0","type":"link"}