{"product_id":"healthcare-social-media-gary-w-lawson-dpa-9781505541717","title":"Healthcare Social Media: Transformation 3.0","description":"\u003cp\u003eWhile other industries have embraced social media, healthcare is still lagging behind. A widespread misconception among practitioners is that social media has only one function-the recruitment of new patients. This is a limited view preventing professionals from tapping into social media's true power.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eHealthcare Social Media\u003c\/i\u003e, Gary W. Lawson, DPA, argues that to stay ahead of the competition, healthcare providers need to continuously reevaluate the role technology plays in their practice. Social media tools can maximize quality of care, improve patient outcomes, record patient progress, streamline collaboration among colleagues, and increase profits. \u003c\/p\u003e \u003cp\u003eOwner of Lawson Social Media, one of the largest healthcare social media companies in Southern California, Lawson guides healthcare professionals through the pervasive and sometimes confusing world of social networks, demonstrating the advantages they bring to an industry moving toward evidence-based modalities and more affordable care. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary W. Lawson Dpa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1505541719\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781505541717\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/20\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.25d","brand":"Gary W. Lawson Dpa","offers":[{"title":"Paperback","offer_id":47200763445503,"sku":"9781505541717","price":18.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9581aae3-175a-4472-b642-87d1aafa23c4.jpg?v=1756787790","url":"https:\/\/www.whiterainbookhouse.com\/products\/healthcare-social-media-gary-w-lawson-dpa-9781505541717","provider":"WR Book House","version":"1.0","type":"link"}