{"product_id":"healthy-money-alastair-campbell-9781394389940","title":"Healthy Money: Building the Bank of the Future Around Financial Health, Data Networks and Ecosystems","description":"\u003cp\u003e\u003cb\u003e\"A clear, practical, and long-overdue guide to a powerful idea that the industry has largely overlooked.\"\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePaul Cobban, ex Chief Transformation Officer, DBS\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\"Healthy Money is a must-read for anyone serious about transforming financial services for the better.\" \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSimon McNamara ex-CIO RBS \/ NatWest\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow-to guide for incumbent banks to use digital transformation to improve the financial lives of their customers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHealthy Money\u003c\/i\u003e serves as both a polemic and a practical handbook on upgrading banks to be future-relevant. It uniquely integrates customer, technology, and leadership perspectives to build a \"Healthy Money\"-oriented bank, focusing on how banks can transform, with the explicit goal of helping customers run their financial lives effectively.\u003c\/p\u003e \u003cp\u003eWritten by Alastair Campbell, a seasoned executive with over 30 years of international experience in banking and banking advisory, this book delivers insights on: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThriving at a time when most growth is going on outside of the incumbent banks\u003c\/li\u003e \u003cli\u003eLeading a shift in focus to drive success through digital customer engagement, and perpetually giving customers more for less\u003c\/li\u003e \u003cli\u003eLeveraging the new realities of the deflationary effect of digital technology\u003c\/li\u003e \u003cli\u003eRedesigning the bank's architecture around a modular, layered and loosely coupled approach that emphasises rich customer IDs and networks, exchange assurance, fungible\/configurable services and personalised experiences\u003c\/li\u003e \u003cli\u003eRemaking services around supporting customers to build and sustain healthy financial lives\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHealthy Money\u003c\/i\u003e is required reading for all executives and professionals at Incumbent banks seeking to reclaim centre stage by fundamentally addressing their most pressing issues in a unified way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alastair Campbell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394389949\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394389940\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.35w x 0.83d","brand":"Alastair Campbell","offers":[{"title":"Hardcover","offer_id":48588339183871,"sku":"9781394389940","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5a99405d-b745-4b35-a98a-e432eeb092cd.jpg?v=1780174128","url":"https:\/\/www.whiterainbookhouse.com\/products\/healthy-money-alastair-campbell-9781394389940","provider":"WR Book House","version":"1.0","type":"link"}