{"product_id":"hearts-and-minds-joseph-c-mcalexander-9781288311262","title":"Hearts and Minds: Historical Counter-Insurgency Lessons to Guide the War of Ideas in the Global War on Terrorism","description":"\u003cp\u003eTo address the potential terrorist threats to America, the National Security Strategy of theUnited States and the National Strategy for Combating Terrorism state the US will wage a \"warof ideas\". A goal of the \"war of ideas\" is to change the minds of varying ideologicalpopulations. A war fought in the minds and among people: human terrain: requires humanplayers to engage and communicate with indigenous populations, in the context of the localculture.As the US and its coalition partners in the Global War on Terrorism (GWOT) clear al-Qaeda from one location, the terrorists will seek another. They will target people to turn them, passively and actively, against the US and the \"coalition of the willing.\" A foreign or localgovernment can only win the \"war of ideas\" and defeat global terrorists if it wins the \"hearts andminds\" of the people, which requires influencing their behavior by offering them a bettersolution than al-Qaeda offers. A \"war of ideas\" is not new to the 21st century.While history cannot provide a panacea, today's military can learn lessons from historicalsmall wars and low-intensity conflicts to train and employ forces effectively to wage and win a\"war of ideas\" to counter global insurgents and their ability to win popular support. This paperemploys a review of two case studies, Malaya (1945 - 1960) and Vietnam (1964 - 1972), toilluminate the point.\u003c\/p\u003e\u003cp\u003eThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.\u003c\/p\u003e\u003cp\u003eThis work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.\u003c\/p\u003e\u003cp\u003eAs a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph C. McAlexander\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1288311265\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781288311262\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Biblioscholar\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 44\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.09d","brand":"Joseph C. McAlexander","offers":[{"title":"Paperback","offer_id":48872996471039,"sku":"9781288311262","price":13.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/hearts-and-minds-joseph-c-mcalexander-9781288311262","provider":"WR Book House","version":"1.0","type":"link"}