{"product_id":"heat-and-light-mike-wallace-9780307464651","title":"Heat and Light: Advice for the Next Generation of Journalists","description":"In \u003ci\u003eHeat \u0026amp; Light, \u003c\/i\u003ea legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners' most frequently asked questions, \u003ci\u003eHeat \u0026amp; Light \u003c\/i\u003eoffers invaluable advice on such topics as: \u003cp\u003e\u003c\/p\u003e - balancing drama and information ('heat' vs. 'light')\u003cbr\u003e - generating and evaluating story ideas\u003cbr\u003e - the secrets to crafting good ledes \u003cbr\u003e - creating strong packages for the internet, tv, and radio\u003cbr\u003e - the specific requirements of writing for print and broadcast\u003cbr\u003e - the art of the interview \u003cp\u003e\u003c\/p\u003e Along the way, the authors share countless anecdotes from their own storied careers--and discuss larger questions such as the rapidly growing role of digital media and what it means for today's aspiring journalists. \u003cp\u003e\u003c\/p\u003e Includes an extensive \"reporter's toolbox\" of checklists, techniques, and resources\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Wallace, Beth Knobel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0307464652\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780307464651\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Publishing Group (NY)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/13\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.06h x 5.24w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 07\/01\/2010 pg. 11\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 07\/01\/2010 pg. 94","brand":"Mike Wallace","offers":[{"title":"Paperback","offer_id":47202630926591,"sku":"9780307464651","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_49b10a2e-44e7-4f4d-9502-5e12503adad3.jpg?v=1756832933","url":"https:\/\/www.whiterainbookhouse.com\/products\/heat-and-light-mike-wallace-9780307464651","provider":"WR Book House","version":"1.0","type":"link"}