{"product_id":"heat-check-ayush-deora-9798900540412","title":"Heat Check: A Student Founder's Diary of Failing Loud and Learning Fast","description":"\u003cp\u003eMost startup books are written after success. This one was written mid-failure.\u003c\/p\u003e\u003cp\u003eAt twenty, student entrepreneur Ayush Deora thought building a clothing brand would be all hype, hustle, and quick wins. Instead, it became a crash course in overproduction, failed surveys, viral posts that didn't sell, broken partnerships, and expensive lessons that no textbook on entrepreneurship for beginners ever prepares you for.\u003c\/p\u003e\u003cp\u003eHEAT CHECK isn't a polished playbook from a guru-it's a raw diary of a young founder still figuring it out in real time. Each chapter shares the story of a mistake that left a scar, paired with the lesson that stuck.\u003c\/p\u003e\u003cp\u003eInside, you'll learn: \u003c\/p\u003e\u003cp\u003eWhy validation demand (and how survey hype can sink you).\u003c\/p\u003e\u003cp\u003eWhy attention conversion (likes don't pay bills).\u003c\/p\u003e\u003cp\u003eHow to survive partnerships, exits, and paperwork.\u003c\/p\u003e\u003cp\u003eWhy stacking small wins beats chasing virality.\u003c\/p\u003e\u003cp\u003eThe mindset shift every first-time founder needs to survive.\u003c\/p\u003e\u003cp\u003eThis isn't just for startup founders or fashion entrepreneurs. It's for anyone starting something from scratch-students, creators, side-hustlers, and anyone curious about why startups fail.\u003c\/p\u003e\u003cp\u003eIf you've ever wondered what it feels like to risk, fail, and learn at twenty, this book will give you the honest lessons most first-time entrepreneurs only realize when it's too late.\u003c\/p\u003e\u003cp\u003eRead HEAT CHECK today and turn failure into your fastest teacher.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ayush Deora\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798900540412\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Ayush Deora","offers":[{"title":"Paperback","offer_id":49170467586303,"sku":"9798900540412","price":11.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/heat-check-ayush-deora-9798900540412","provider":"WR Book House","version":"1.0","type":"link"}