{"product_id":"heavyweight-marketing-nikolas-allen-9781502931825","title":"Heavyweight Marketing: Knockout Strategies for Building Champion Brands","description":"\u003cb\u003eAttention Entrepreneurs and Small Business Owners: \u003c\/b\u003e Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion! \u003cp\u003e\u003c\/p\u003eStep in the ring with \u003ci\u003eHeavyweight Marketing\u003c\/i\u003e and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers-and your competitors! \u003cp\u003e\u003c\/p\u003eThe book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen's recent 3-year stint running marketing consulting company, BAM! Small Biz Consulting. \u003cp\u003e\u003c\/p\u003eAllen's brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential - and fun - to read. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFollow the author's real-world client examples as you learn to: \u003c\/b\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eDefine and articulate your unique brand value\u003c\/li\u003e\n\u003cli\u003eCreate meaningful marketing messages\u003c\/li\u003e\n\u003cli\u003eIdentify and engage your ideal audience\u003c\/li\u003e\n\u003cli\u003eDetermine your optimal tools and tactics\u003c\/li\u003e\n\u003cli\u003eProduce dynamic marketing that packs a punch\u003c\/li\u003e\n\u003cli\u003eBuild a truly distinctive small business brand\u003c\/li\u003e\n\u003c\/ul\u003ePunch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with \u003ci\u003eHeavyweight Marketing\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nikolas Allen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1502931826\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781502931825\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/21\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.79d","brand":"Nikolas Allen","offers":[{"title":"Paperback","offer_id":48439492378879,"sku":"9781502931825","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9370d6ce-4e08-4544-ad2e-ad05e3988d30.jpg?v=1777177956","url":"https:\/\/www.whiterainbookhouse.com\/products\/heavyweight-marketing-nikolas-allen-9781502931825","provider":"WR Book House","version":"1.0","type":"link"}