{"product_id":"helen-gordon-rebecca-blakeley-9781475987058","title":"Helen Gordon: The Woman Behind the Greensheet","description":"\u003cp\u003eIn 1969, Helen Gordon moved to Houston with her new husband, Robert DeYoung. A no-nonsense, pragmatic mother of three with the heart of a musician and the soul of a painter, Helen was determined to be her own boss by owning and operating her own company. \u003c\/p\u003e \u003cp\u003eIt didn't take her long to find success. Helen started the Greensheet, a free advertising tabloid with classified ads and a list of business services, in 1970. Within eight years, she expanded it to five Texas cities without the help of bank loans. But she lived in a good ol' boy atmosphere, in which long lunches over dry martinis were the norm and women were generally absent from the boardroom. \u003c\/p\u003e \u003cp\u003eEven so, Helen was undeterred. She was determined to build a company that would prosper, and prosper it did. By 2012, the Greensheet had grown to a circulation of 650,000 and appeared within four Texas cities. Today, her company is a household name and continues to be one of the most successful classified tabloids in the state. \u003c\/p\u003e \u003cp\u003eHer irrepressible optimism, sense of humor, and vivacious personality served her well in her personal and professional life. As told by her daughter, Rebecca, Helen Gordon: The Woman Behind the Greensheet is Helen's inspiring true story.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebecca Blakeley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1475987056\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781475987058\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Rebecca Blakeley","offers":[{"title":"Hardcover","offer_id":44123893629183,"sku":"9781475987058","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9fcadedf-c154-4f9c-93fe-90188c41940c.jpg?v=1687433512","url":"https:\/\/www.whiterainbookhouse.com\/products\/helen-gordon-rebecca-blakeley-9781475987058","provider":"WR Book House","version":"1.0","type":"link"}