{"product_id":"helmut-schmid-kiyonori-muroga-9783037787397","title":"Helmut Schmid: Typography","description":"\u003cp\u003e\u003cstrong\u003e\"Helmut Schmid is one of the finest typographers worldwide.\" -Designculture\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Austrian typographer and graphic designer Helmut Schmid (1942-2018) was acknowledged globally as a master of his craft. Schmid put his own spin on Emil Ruder's teachings while remaining faithful to his principles of clarity, simplicity and elegance. Living in Osaka, Vancouver and Germany (where he worked for the German Social Democratic Party and the German chancellors Willy Brandt and Helmut Schmidt), Schmid merged Eastern and Western influences in his editorial design, product packaging, political and corporate visual identity. This bilingual monograph explores the typographer's oeuvre in its entirety. The book's generous design allows each image to breathe; accompanying texts narrate Schmid's life and career in an informative but pleasant manner. Complementing the publications \u003ci\u003eWeingart: Typography\u003c\/i\u003e and \u003ci\u003eRuder Typography, Ruder Philosophy\u003c\/i\u003e, \u003ci\u003eSchmid Typography\u003c\/i\u003e completes Lars M?ler Publishers' surveys of the Basel school of typographic thought.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kiyonori Muroga\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3037787392\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783037787397\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lars Muller Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.81h x 9.06w x 0.94d","brand":"Kiyonori Muroga","offers":[{"title":"Hardcover","offer_id":44255141888255,"sku":"9783037787397","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fb373b3d-5076-48ce-a415-489aeba65d28.jpg?v=1694616351","url":"https:\/\/www.whiterainbookhouse.com\/products\/helmut-schmid-kiyonori-muroga-9783037787397","provider":"WR Book House","version":"1.0","type":"link"}