{"product_id":"helvetica-forever-victor-malsy-9783037788141","title":"Helvetica Forever: Story of a Typeface","description":"\u003cp\u003e\u003cb\u003eUnfold the history of the world's most famous font, Helvetica: the epitome of Swiss design\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDesigned in 1957, the Helvetica font is an icon of Swiss graphic design, and emblematic of the sober, functional communication adopted throughout the world in the 1950s and '60s. The font's balanced and perceived neutral appearance forgoes a high degree of expressivity--a quality for which it is both criticized and admired. This polarization has helped it gain unparalleled notoriety. First published in 2009 and since out of print, \u003ci\u003eHelvetica forever\u003c\/i\u003e returns in a smaller and more affordable paperback format. The book retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century and examines the phenomenon of its unparalleled spread. The study grows from the archive of Alfred Hoffmann, the former director of the Haas'sche Schriftgiesserei (type foundry), where, in conjunction with Max Miedinger and Eduard Hoffmann, Helvetica was developed. Accompanying illustrations show the panoply of ways Helvetica has been adopted across the world: from signal design to party flyers and subway lettering.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Victor Malsy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3037788143\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783037788141\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lars Muller Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Victor Malsy","offers":[{"title":"Paperback","offer_id":48801381941503,"sku":"9783037788141","price":40.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/helvetica-forever-victor-malsy-9783037788141","provider":"WR Book House","version":"1.0","type":"link"}