{"product_id":"heuristics-in-analytics-sas-carlos-andre-reis-pinheiro-9781118347607","title":"Heuristics in Analytics (SAS)","description":"\u003cb\u003eEmploy heuristic adjustments for truly accurate analysis\u003c\/b\u003e \u003cp\u003e\u003ci\u003eHeuristics in Analytics\u003c\/i\u003e presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability, mathematics, stochastic, and artificial intelligence models, ending with the knowledge applications that solve business problems. Case studies illustrate the everyday application and implication of the techniques presented, while the heuristic approach is integrated into analytical modeling, graph analysis, text analytics, and more.\u003c\/p\u003e \u003cp\u003eRobust analytics has become crucial in the corporate environment, and randomness plays an enormous role in business and the competitive marketplace. Failing to account for randomness can steer a model in an entirely wrong direction, negatively affecting the final outcome and potentially devastating the bottom line. \u003ci\u003eHeuristics in Analytics\u003c\/i\u003e describes how the heuristic characteristics of analysis can be overcome with problem design, math and statistics, helping readers to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRealize just how random the world is, and how unplanned events can affect analysis\u003c\/li\u003e \u003cli\u003eIntegrate heuristic and analytical approaches to modeling and problem solving\u003c\/li\u003e \u003cli\u003eDiscover how graph analysis is applied in real-world scenarios around the globe\u003c\/li\u003e \u003cli\u003eApply analytical knowledge to customer behavior, insolvency prevention, fraud detection, and more\u003c\/li\u003e \u003cli\u003eUnderstand how text analytics can be applied to increase the business knowledge\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery single factor, no matter how large or how small, must be taken into account when modeling a scenario or event--even the unknowns. The presence or absence of even a single detail can dramatically alter eventual outcomes. From raw data to final report, \u003ci\u003eHeuristics in Analytics\u003c\/i\u003e contains the information analysts need to improve accuracy, and ultimately, predictive, and descriptive power.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carlos Andre Reis Pinheiro,Fiona McNeill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118347609\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118347607\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/03\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d","brand":"Carlos Andre Reis Pinheiro","offers":[{"title":"Hardcover","offer_id":48013880819967,"sku":"9781118347607","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef41a48e-8d03-4293-8543-b27adfdad0f9.jpg?v=1767745344","url":"https:\/\/www.whiterainbookhouse.com\/products\/heuristics-in-analytics-sas-carlos-andre-reis-pinheiro-9781118347607","provider":"WR Book House","version":"1.0","type":"link"}