{"product_id":"hidden-in-plain-sight-jan-chipchase-9780062125699","title":"Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers","description":"\u003cp\u003e\u003cem\u003eHidden in Plain Sight\u003c\/em\u003e by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.\u003c\/p\u003e\u003cp\u003eChipchase, named by \u003cem\u003eFortune\u003c\/em\u003e as \"one of the 50 smartest people in tech,\" has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. \u003c\/p\u003e\u003cp\u003eFuture-focused and provocative, \u003cem\u003eHidden in Plain Sight: \u003c\/em\u003e \u003cem\u003eHow to Create Extraordinary Products for Tomorrow's Customers\u003c\/em\u003e illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see--and capitalize upon--what is hidden in plain sight today to create businesses tomorrow.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Chipchase, Simon Steinhardt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0062125699\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780062125699\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/16\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.51w x 0.94d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 02\/25\/2013","brand":"Jan Chipchase","offers":[{"title":"Hardcover","offer_id":45896389329151,"sku":"9780062125699","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bbf182e9-37d1-4b17-9c1d-70663c16f115.jpg?v=1721371262","url":"https:\/\/www.whiterainbookhouse.com\/products\/hidden-in-plain-sight-jan-chipchase-9780062125699","provider":"WR Book House","version":"1.0","type":"link"}