{"product_id":"high-performance-pharma-brand-management-manish-khandpekar-9789390976706","title":"High Performance Pharma Brand Management - A Proven Path to All the Success and Money You Will Ever Need in the Most Elite Job of the Pharma Industry","description":"\u003cp\u003e TAKE CHARGE OF YOUR BRAND, PROGRESS, CAREER \u0026amp; MONEY. NOW. Pharma Brand Manager is the most elite and high paying job in the Indian Pharma Industry. A Brand Manager is also called the brain of the organization. The job comes with Prestige, Style, Respect, Money and Privilege. This book is for: Current pharma brand managers and above who want to improve and progress in their career and command money. Learn advanced foundation skills\/strategies on: professionalism, branding, communications, creativity, field, promotional inputs, differentiation, moving up, metrics, brand plan, NPD, customer, money skills, strategy, expenses, tactics, etc. The MBA student who wants to become a brand manager and wants to learn the ways to prepare for it. Those B.Pharm students who are not aware of this career option, and also those who want to become a Pharma Brand Manager, but have not planned for it yet. The B.Pharm\/Science graduate who has joined as Professional Service Representative and wants to become a brand manager. It is the most exhaustive book you will ever need as a brand manager. It contains only true case studies that will help you build your career. This book is a must have as a desktop reference. It will guide you throughout your journey in Pharma Brand Management. PRACTICAL, PRESCRIPTIVE, EXHAUSTIVE, EDUCATIVE, A VALUABLE TOOL, and with REAL-LIFE EXAMPLES-A MUST-HAVE IN LIBRARY for every pharma brand management professional. \"There is always a big difference between theory and practice. There are thousands of books written by non-practicing experts from different spheres-academic as well as professional. With his excellent career exposure, Manish in High Performance Pharma Brand Management has very grippingly put forward a detailed end-to-end life of pharma brand management. Brand management in pharma is a different cup of tea fraught with a lot of complexity. The personality of the brand involves not only doctors and patients but also the trade and communication channels. The book is not only educative with real-life examples, which only a veteran like Manish could capture, but is also prescriptive. Having gone through the book, I can easily say that it is really a valuable tool\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manish Khandpekar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9390976707\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789390976706\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Clever Fox Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 388\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.86d","brand":"Manish Khandpekar","offers":[{"title":"Paperback","offer_id":44213079441663,"sku":"9789390976706","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_43d34b01-938c-4c63-b312-0cf30b5b4dbe.jpg?v=1692111956","url":"https:\/\/www.whiterainbookhouse.com\/products\/high-performance-pharma-brand-management-manish-khandpekar-9789390976706","provider":"WR Book House","version":"1.0","type":"link"}