{"product_id":"high-profit-selling-mark-hunter-csp-9780814420096","title":"High-Profit Selling: Win the Sale Without Compromising on Price","description":"\u003cp\u003e\u003cstrong\u003eThis book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, \u003cem\u003eHigh-Profit Selling\u003c\/em\u003e helps salespeople instead focus their energy on \"profit sales\" that successfully execute product price increases while maintaining and strengthening current customer relationships.\u003c\/p\u003e\u003cp\u003eIn this invaluable resource, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to avoid negotiating, actively listen to customers, \u003c\/li\u003e\n\u003cli\u003ematch the benefits of products or services with customers' needs and pains, \u003c\/li\u003e\n\u003cli\u003econfidently communicate value, \u003c\/li\u003e\n\u003cli\u003eand ensure prospects are serious and not shopping for price.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eToo many salespeople believe that a sale at any price is better than no sale at all. \u003cem\u003eHigh-Profit Selling\u003c\/em\u003e teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Hunter Csp\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814420095\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814420096\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/15\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.03w x 0.82d","brand":"Mark Hunter Csp","offers":[{"title":"Paperback","offer_id":43986717933823,"sku":"9780814420096","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cdc6e57f-8bfd-4322-b473-f000cceeb4cd.jpg?v=1683284844","url":"https:\/\/www.whiterainbookhouse.com\/products\/high-profit-selling-mark-hunter-csp-9780814420096","provider":"WR Book House","version":"1.0","type":"link"}