{"product_id":"high-tech-marketing-simplified-ted-j-marena-9781737806431","title":"High-Tech Marketing Simplified: An insiders shared experience","description":"\u003cp\u003eThis book is not leveraging any research or university study;\u003c\/p\u003e\u003cp\u003eI'm drawing on more than 25 years of electronics design, technical\u003c\/p\u003e\u003cp\u003esupport, sales, business development and marketing experience.\u003c\/p\u003e\u003cp\u003eIf you are looking for all the details needed to effectively\u003c\/p\u003e\u003cp\u003emarket your semiconductor, technical product or service, this\u003c\/p\u003e\u003cp\u003ebook is for you. Given that most of my career has been in semiconductors, \u003c\/p\u003e\u003cp\u003emuch of the focus will be for that technology, but\u003c\/p\u003e\u003cp\u003ethe majority of the content is applicable to other technical and\u003c\/p\u003e\u003cp\u003erelated fields. There is no pontification or needless background\u003c\/p\u003e\u003cp\u003edata to explain the key actions and process steps required. This\u003c\/p\u003e\u003cp\u003ebook gets right to the point, and I use many work examples to\u003c\/p\u003e\u003cp\u003efurther clarify each stage of the process. High-Tech Marketing\u003c\/p\u003e\u003cp\u003eSimplified is intended to explain, in an organized step-by-step\u003c\/p\u003e\u003cp\u003emanner, how to define, segment, position, go to market and\u003c\/p\u003e\u003cp\u003epromote your technical product or service. There are ten fundamental\u003c\/p\u003e\u003cp\u003etasks to follow through the process, and I've laid them all\u003c\/p\u003e\u003cp\u003eout for you.\u003c\/p\u003e\u003cp\u003eIf you are a semiconductor or technical professional\u003c\/p\u003e\u003cp\u003esupporting product or technical marketing or marketing\u003c\/p\u003e\u003cp\u003ecommunications and you want to improve your skills, this book\u003c\/p\u003e\u003cp\u003ewill prove invaluable in that endeavor. The process laid out will\u003c\/p\u003e\u003cp\u003ebe a priceless guide to follow for future product releases. In\u003c\/p\u003e\u003cp\u003eaddition, start up companies, technical agency representatives\u003c\/p\u003e\u003cp\u003eand consultants will benefit greatly from the information\u003c\/p\u003e\u003cp\u003epresented. C level executives and marketing leaders will also\u003c\/p\u003e\u003cp\u003egain new insight into what is really needed in order to achieve\u003c\/p\u003e\u003cp\u003esuccessful technical product launch and execution. There is\u003c\/p\u003e\u003cp\u003esomething for everyone in High-Tech Marketing Simplified: An\u003c\/p\u003e\u003cp\u003eInsiders Shared Experience.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ted J. Marena\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1737806436\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781737806431\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pro Indie Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d\u003c\/p\u003e","brand":"Ted J. Marena","offers":[{"title":"Paperback","offer_id":44123065090303,"sku":"9781737806431","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d6c1082-bab9-4727-9905-570f6abdfc04.jpg?v=1687428718","url":"https:\/\/www.whiterainbookhouse.com\/products\/high-tech-marketing-simplified-ted-j-marena-9781737806431","provider":"WR Book House","version":"1.0","type":"link"}