{"product_id":"higher-education-marketing-strategies-jonathan-sarwono-9781723884276","title":"Higher Education Marketing Strategies","description":"This book is about strategies to conduct higher education marketing with the focuses on marketing theories, the application of marketing in higher education services, the online higher education service marketing, how to build student satisfaction, loyalty and retention. This book contents include: -Basic Concepts and Definitions-Theoretical Basis-Marketing Communication-Modification and Application of Marketing Mix in Marketing of Higher Education Institutions-Customer Relationship Management-Competitive Advantage-Higher Education Program Offers-Higher Education Marketing Strategies-Online Higher Education Marketing-Building Student Satisfaction-Building Student Loyalty-Student Retention Strategy\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Sarwono, Eddy Jusuf\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1723884278\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781723884276\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.26d","brand":"Jonathan Sarwono","offers":[{"title":"Paperback","offer_id":44125265723647,"sku":"9781723884276","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a352e39e-9317-406c-a9b7-45a8c123df3e.jpg?v=1687441612","url":"https:\/\/www.whiterainbookhouse.com\/products\/higher-education-marketing-strategies-jonathan-sarwono-9781723884276","provider":"WR Book House","version":"1.0","type":"link"}