{"product_id":"highly-effective-marketing-analytics-mu-hu-9781951527082","title":"Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics","description":"\u003cb\u003e\u003ci\u003eHighly Effective Marketing Analytics\u003c\/i\u003e infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.\u003c\/b\u003e \u003cp\u003eThe book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. \u003ci\u003eHighly Effective Marketing Analytics\u003c\/i\u003e is a highly practical and pragmatic how-to book.\u003c\/p\u003e \u003cp\u003eThe author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mu Hu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1951527089\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781951527082\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Mu Hu","offers":[{"title":"Paperback","offer_id":43941770232063,"sku":"9781951527082","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_539f46d7-9cfe-4500-97c9-c6a387f2d7dc.jpg?v=1681454865","url":"https:\/\/www.whiterainbookhouse.com\/products\/highly-effective-marketing-analytics-mu-hu-9781951527082","provider":"WR Book House","version":"1.0","type":"link"}