{"product_id":"highly-recommended-paul-rand-9780071816212","title":"Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business","description":"Reach more customers and grow your business with today's most powerful marketing tool: Word-of-Mouth\u003cp\u003e\u003ci\u003eHighly Recommended\u003c\/i\u003e shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing's \"holy grail,\" how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix.\u003c\/p\u003e\u003cb\u003ePaul M. Rand\u003c\/b\u003e is the founder, President and CEO of Zalo Group, one of the world's leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul M. Rand\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071816216\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071816212\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2014","brand":"Paul M. Rand","offers":[{"title":"Hardcover","offer_id":44056617025791,"sku":"9780071816212","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_750cda5d-d222-493c-ad41-82af6731c863.jpg?v=1685042308","url":"https:\/\/www.whiterainbookhouse.com\/products\/highly-recommended-paul-rand-9780071816212","provider":"WR Book House","version":"1.0","type":"link"}