{"product_id":"hillstroms-hashtag-analytics-kevin-hillstrom-9781456406622","title":"Hillstrom's Hashtag Analytics: A Soup-To-Nuts Methodology For Understanding Why Social Media Communities Grow Or Die Over Time","description":"In this quick and fascinating read, Kevin Hillstrom shows us that entire social media communities can be analyzed and understood via a methodology called \"Hashtag Analytics\". Mr. Hillstrom avoids trendy topics like \"followers\" and \"influencers\", focusing instead on the dynamics surrounding a social media community. This unique analytical framework allows one to identify the reasons why a social media community grows and thrives over time. Not surprisingly, Mr. Hillstrom identifies \"kindness\" as one of the key factors in the growth of a social media community, and is able to forecast the growth of a community based on the amount of kindness offered by community participants. Mr. Hillstrom walks us through a case study of the #blogchat community, a weekly discussion group hosted by esteemed social media expert Mack Collier, illustrating fascinating dynamics behind tweets, statements, re-tweets, amplifications, conversations, and links. The reader gains a thorough understanding of the reasons why a social media community grows or dies over time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Hillstrom\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1456406620\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781456406622\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 46\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.10d","brand":"Kevin Hillstrom","offers":[{"title":"Paperback","offer_id":48217371738367,"sku":"9781456406622","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9a4c852b-c5ed-4bc5-9b2e-3a9f2537c6ec.jpg?v=1771996801","url":"https:\/\/www.whiterainbookhouse.com\/products\/hillstroms-hashtag-analytics-kevin-hillstrom-9781456406622","provider":"WR Book House","version":"1.0","type":"link"}