{"product_id":"hired-to-fight-hired-to-dennis-w-johnson-9781138786363","title":"Hired to Fight, Hired to Win","description":"\u003cp\u003eWhen it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis thoroughly updated edition of Dennis W. Johnson's classic text, originally titled\u003ci\u003e No Place for Amateurs\u003c\/i\u003e, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-\u003ci\u003eCitizens United\u003c\/i\u003e world.　\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dennis W. Johnson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138786365\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138786363\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/25\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.70d","brand":"Dennis W. Johnson","offers":[{"title":"Paperback","offer_id":47425155662079,"sku":"9781138786363","price":66.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_60afa013-e853-4c51-be1b-0df04030c683.jpg?v=1761537425","url":"https:\/\/www.whiterainbookhouse.com\/products\/hired-to-fight-hired-to-dennis-w-johnson-9781138786363","provider":"WR Book House","version":"1.0","type":"link"}