{"product_id":"hispanic-marketing-felipe-korzenny-9781138917798","title":"Hispanic Marketing: The Power of the New Latino Consumer","description":"\u003cp\u003e\u003cem\u003eHispanic Marketing: The Power of the New Latino Consumer\u003c\/em\u003e　focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.\u003c\/p\u003e \u003cp\u003eBrought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e　　　　　　　　twenty-seven new case studies which emphasize digital marketing applications \u003c\/li\u003e \u003cli\u003e　　　　　　　　theories and discussions on recent changes to Hispanic culture and society\u003c\/li\u003e \u003cli\u003e　　　　　　　　concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market\u003c\/li\u003e \u003cli\u003e　　　　　　　　a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eReplete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138917796\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138917798\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/20\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 480\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.02d","brand":"Felipe Korzenny","offers":[{"title":"Paperback","offer_id":44075559026943,"sku":"9781138917798","price":56.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1f2ea4ce-535a-4547-ad3e-3145499bc70e.jpg?v=1685460143","url":"https:\/\/www.whiterainbookhouse.com\/products\/hispanic-marketing-felipe-korzenny-9781138917798","provider":"WR Book House","version":"1.0","type":"link"}