{"product_id":"hit-brands-d-jackson-9781349444595","title":"Hit Brands: How Music Builds Value for the World's Smartest Brands","description":"Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. Jackson,R. Jankovich,E. Sheinkop\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349444596\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349444595\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 201\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.45d","brand":"D. Jackson","offers":[{"title":"Paperback","offer_id":48088041980159,"sku":"9781349444595","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99a0eabf-5d8b-4c66-a2b8-78da9f050495.jpg?v=1769102782","url":"https:\/\/www.whiterainbookhouse.com\/products\/hit-brands-d-jackson-9781349444595","provider":"WR Book House","version":"1.0","type":"link"}