{"product_id":"hitchcock-za-la-carte-jan-olsson-9780822357902","title":"Hitchcock à la Carte","description":"Alfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in \u003ci\u003eHitchcock à la Carte\u003c\/i\u003e, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's television series \u003ci\u003eAlfred Hitchcock Presents\u003c\/i\u003e (1955-1962) and the \u003ci\u003eThe Alfred Hitchcock Hour\u003c\/i\u003e (1962-1965), Olsson asserts that the success of Hitchcock's media empire depended on his deft manipulation of bodies and the food that sustained them. Hitchcock's strategies included frequently playing up his own girth, hiring body doubles, making numerous cameos, and using food-such as a frozen leg of lamb-to deliver scores of characters to their deaths. Constructing his brand enabled Hitchcock to maintain creative control, blend himself with his genre, and make himself the multi-million-dollar franchise's principal star. Olsson shows how Hitchcock's media brand management was a unique performance model that he used to mark his creative oeuvre as strictly his own.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Olsson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0822357909\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780822357902\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.74w x 0.74d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 02\/15\/2015 pg. 97\u003cbr\u003e\u003ci\u003eChronicle of Higher Education\u003c\/i\u003e 04\/03\/2015 pg. 18\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2015","brand":"Jan Olsson","offers":[{"title":"Hardcover","offer_id":47039771574527,"sku":"9780822357902","price":102.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2805277f-01c4-44eb-96dd-d2a95253b63f.jpg?v=1752752518","url":"https:\/\/www.whiterainbookhouse.com\/products\/hitchcock-za-la-carte-jan-olsson-9780822357902","provider":"WR Book House","version":"1.0","type":"link"}