{"product_id":"holy-hype-susan-h-sarapin-9781793629340","title":"Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News","description":"\u003cp\u003eHoly Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred--religious symbols, themes, and rhetoric--within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of 'holy hype' is effective through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan H. Sarapin, Pamela L. Morris\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 179362934X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781793629340\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2023","brand":"Susan H. Sarapin","offers":[{"title":"Hardcover","offer_id":44059080327423,"sku":"9781793629340","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1e86e7c0-2174-4479-a5ea-d37c5183b481.jpg?v=1685056115","url":"https:\/\/www.whiterainbookhouse.com\/products\/holy-hype-susan-h-sarapin-9781793629340","provider":"WR Book House","version":"1.0","type":"link"}