{"product_id":"hook-rachel-mcdermott-9780990017202","title":"Hook: Why Websites Fail to Make Money","description":"\u003cstrong\u003eMost websites will struggle (and fail) to make money.\u003c\/strong\u003e \u003cp\u003eYour website is a digital lighthouse for your business. It's meant to attract and guide customers to you. Naturally, it impacts the success of your marketing efforts and dictates whether people will actually buy from you.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe problem? Most websites are getting it wrong.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eIt's not your fault. But the fact remains, most of us have been lied to. We were trained to give customers the direct opposite of what they need.\u003c\/p\u003e \u003cp\u003eIn \u003cem\u003eHook Why Websites fail to make money\u003c\/em\u003e, you'll learn: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy customers don't seem to care about your solution to their problems\u003c\/li\u003e \u003cli\u003eWhy they always seem to resist - even when they need your help\u003c\/li\u003e \u003cli\u003eHow to fascinate and attract the type of customers you want\u003c\/li\u003e \u003cli\u003eThe inevitable part of selling that gets worse when you avoid it\u003c\/li\u003e \u003cli\u003eWhy it's a struggle to \"seal the deal\" and close the sale\u003c\/li\u003e \u003cli\u003ePresentation conflicts that prevent customers from buying\u003c\/li\u003e \u003cli\u003eHow to move customers through the buying process naturally, without coercion or manipulation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHook shares answers to these problems in two parts, Story and Method. Each part offers different, yet complimentary lessons on why websites fail, how customers buy and ultimately, how to change things for the better.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rachel McDermott,Andrew McDermott\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0990017206\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780990017202\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wisetoweb\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d","brand":"Rachel McDermott","offers":[{"title":"Paperback","offer_id":48443799568639,"sku":"9780990017202","price":32.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5b0503a3-732a-44c4-ad59-441f58c1e73e.jpg?v=1777207932","url":"https:\/\/www.whiterainbookhouse.com\/products\/hook-rachel-mcdermott-9780990017202","provider":"WR Book House","version":"1.0","type":"link"}