{"product_id":"hope-is-not-a-strategy-rick-page-9780071418713","title":"Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale","description":"\u003cp\u003e\u003ci\u003e\"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in\u003c\/i\u003eHope Is Not a Strategy\u003ci\u003e.\"--Geoffrey Moore, author of \u003c\/i\u003eCrossing the Chasm \u003ci\u003eand \u003c\/i\u003eInside the Tornado\u003c\/p\u003e\u003cp\u003eMaster of the complex sale, Rick Page is the author of the bestselling book, \u003ci\u003eHope Is Not a Strategy\u003c\/i\u003e, and one of the most sought-after sales consultants and trainers in the world.\u003c\/p\u003e\u003cp\u003eHe has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.\u003c\/p\u003e\u003cp\u003eIntegrating the winning selling strategies used by the world's top salespeople, Page shows readers how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify and sell to a prospect's business \"pain\" \u003c\/li\u003e\n\u003cli\u003eQualify a prospect \u003c\/li\u003e\n\u003cli\u003eBuild competitive preference \u003c\/li\u003e\n\u003cli\u003eDefine a prospect's decision-making process \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rick Page\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071418717\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071418713\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.04w x 0.54d","brand":"Rick Page","offers":[{"title":"Paperback","offer_id":43994742423807,"sku":"9780071418713","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0de1a6ef-ac5f-4fa6-adf7-b483d7799584.jpg?v=1683331923","url":"https:\/\/www.whiterainbookhouse.com\/products\/hope-is-not-a-strategy-rick-page-9780071418713","provider":"WR Book House","version":"1.0","type":"link"}