{"product_id":"horror-framing-and-the-general-fielding-montgomery-9781793643216","title":"Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements","description":"\u003cp\u003eIn \u003ci\u003eHorror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements\u003c\/i\u003e, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. \u003ci\u003eHorror Framing and the General Election\u003c\/i\u003e shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fielding Montgomery\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1793643210\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781793643216\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Fielding Montgomery","offers":[{"title":"Hardcover","offer_id":44127871926527,"sku":"9781793643216","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_59980f4a-ec09-409b-89b8-d5310fc64ba2.jpg?v=1687455716","url":"https:\/\/www.whiterainbookhouse.com\/products\/horror-framing-and-the-general-fielding-montgomery-9781793643216","provider":"WR Book House","version":"1.0","type":"link"}