{"product_id":"hot-type-jeff-jarvis-9798765123959","title":"Hot Type: The Magnificent Machine That Gave Birth to Mass Media and Drove Mark Twain Mad","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eHot Type \u003c\/i\u003eis the story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires. The technology helped transform Mark Twain into a premier literary celebrity, but also cost him his fortune -- as well as his sense of humor and optimism. The Linotype's era was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI. \u003cp\u003e\u003c\/p\u003eThis is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. The Linotype would die at the hands of the computer, taking down with it printers' unions and many a newspaper. Its history provides an opportunity to examine the impact of technology on culture just as new technologies-the internet and artificial intelligence-manufacture their endless streams of words today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Jarvis\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798765123959\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.00d","brand":"Jeff Jarvis","offers":[{"title":"Hardcover","offer_id":47425681850623,"sku":"9798765123959","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_220a2e39-b144-4afc-9b6e-a0c2419a0b90.jpg?v=1761540896","url":"https:\/\/www.whiterainbookhouse.com\/products\/hot-type-jeff-jarvis-9798765123959","provider":"WR Book House","version":"1.0","type":"link"}