{"product_id":"how-any-agent-can-escape-ben-page-9781797679679","title":"How Any Agent Can Escape the Price Battlefield: Insurance Sales Secrets - 20 Years of My Best Secrets for Winning New Business Outside of Price, Cover","description":"\u003cp\u003eIn \u003ci\u003eHow Any Agent Can Escape the Price Battlefield\u003c\/i\u003e, Ben Page shares his proven step-by-step method for winning more quality clients \u003cstrong\u003eBEFORE any talk of price, coverage, service, or value pitch\u003c\/strong\u003e. This isn't theory, it's the result of a 20-year quest to sell more insurance inside of his agencies.\u003c\/p\u003e\u003cp\u003eIt also is\u003cstrong\u003e NOT what you'd expect. It is NOT the tired old (and limited) advice to sell value. \u003c\/strong\u003eIt's unlike anything you're likely to hear from marketing reps, well-meaning managers, or self-proclaimed gurus who aren't in the trenches selling. They often encourage agents to do what Page calls \"Pitching for Policies\" by making value arguments (i.e., look at all of these benefits for the price!). While Page agrees that value arguments are better than just price quotes, \u003cstrong\u003ethey are nothing compared to the secrets he shares in his book\u003c\/strong\u003e.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSection One: Discover the Real Game\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003ePeople aren't really looking for insurance. \u003c\/li\u003e\n\u003cli\u003ePeople aren't really convinced by a proposal (value argument). \u003c\/li\u003e\n\u003cli\u003eDiscover what they are really looking for, what most agents never give them, and how you can be one of the few that gets what it's about (hint: NOT a value argument).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSection Two: Win the Real Game\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePositioning\u003c\/strong\u003e secrets to attract and win (\u003ci\u003eWho\u003c\/i\u003e, \u003ci\u003eWhat\u003c\/i\u003e, \u003ci\u003eHow \u003c\/i\u003eand \u003ci\u003eAdvantages\u003c\/i\u003e).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to say NO\u003c\/strong\u003e to bad business and leave them still loving you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow smart marketing can \u003c\/strong\u003eturn shoppers into ideal prospects.\u003c\/li\u003e\n\u003cli\u003eHow nurturing \u003cstrong\u003elow-cost referrals\u003c\/strong\u003e can help you dominate any niche.\u003c\/li\u003e\n\u003cli\u003eLearn about the \u003cstrong\u003ecause\/effect sales chain\u003c\/strong\u003e that most agents ignore.\u003c\/li\u003e\n\u003cli\u003eDiscover the \u003cstrong\u003eoft-forgotten investigation phase\u003c\/strong\u003e and how to make it work for you.\u003c\/li\u003e\n\u003cli\u003eTurn one of the\u003cstrong\u003e most pivotal moments\u003c\/strong\u003e in a shoppers' experience to your advantage.\u003c\/li\u003e\n\u003cli\u003eFind out why \u003cstrong\u003eevery second from inquiry\u003c\/strong\u003e to connection matters more than nearly all agents realize.\u003c\/li\u003e\n\u003cli\u003eHow you can \u003cstrong\u003eStop the Shop\u003c\/strong\u003e and win a ton of business without your competitors ever knowing.\u003c\/li\u003e\n\u003cli\u003eLearn Ben's proven \u003cstrong\u003efirst conversation script to \u003c\/strong\u003emake the sale BEFORE any additional work.\u003c\/li\u003e\n\u003cli\u003eFound out\u003cstrong\u003e how to kill procrastination\u003c\/strong\u003e, improve follow-up, and go from first conversation to bound a lot faster, with less headaches, and in a way that leaves prospects LOVING you.\u003c\/li\u003e\n\u003cli\u003eFinally, learn why\u003cstrong\u003e the presentation is the least important\u003c\/strong\u003e part of the process and how to really win.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSection Three: Bonus\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eLearn tips to \u003cstrong\u003ewin any price battles\u003c\/strong\u003e you might find yourself in. This will happen much less as you start winning outside of price or value arguments, but it's good to know!\u003c\/li\u003e\n\u003cli\u003eBest tips for \u003cstrong\u003eleading your sales agents\u003c\/strong\u003e to greatness in ways that few agency owners know about.\u003c\/li\u003e\n\u003cli\u003eFind out what makes \u003cstrong\u003ea good pipeline manager\u003c\/strong\u003e and how it can support your sales efforts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLearn a radically different paradigm\u003c\/strong\u003e that puts the agent, not the proposal, front-and-center in the game to win clients. It's packed with solid little-known principles, strategies, and tactics that can help any insurance agent WIN a lot more quality business in a way that is entirely more fun, many times more effective, and not so driven by price. \u003c\/p\u003e\u003cp\u003eIf you're an insurance agent, sales manager, or agency owner-buy this book. \u003cstrong\u003eYou won't regret it.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ben Page\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1797679678\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781797679679\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/21\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.51d","brand":"Ben Page","offers":[{"title":"Paperback","offer_id":46962203427071,"sku":"9781797679679","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a4fe5789-3b9a-495e-862d-685af02812f5.jpg?v=1750649641","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-any-agent-can-escape-ben-page-9781797679679","provider":"WR Book House","version":"1.0","type":"link"}