{"product_id":"how-he-man-mastered-the-universe-brian-c-baer-9781476665900","title":"How He-Man Mastered the Universe: Toy to Television to the Big Screen","description":"\u003cp\u003e Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic \u003ci\u003eMasters of the Universe\u003c\/i\u003e (1987) was the first toy-inspired live-action feature film.\u003c\/p\u003e\u003cp\u003e But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian C. Baer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476665907\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476665900\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Brian C. Baer","offers":[{"title":"Paperback","offer_id":43986869584127,"sku":"9781476665900","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fd64b70f-5344-459e-adb2-17cd00473cf9.jpg?v=1683285647","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-he-man-mastered-the-universe-brian-c-baer-9781476665900","provider":"WR Book House","version":"1.0","type":"link"}