{"product_id":"how-not-to-suck-at-jeff-perkins-9781945783159","title":"How Not to Suck At Marketing","description":"\u003cp\u003eLet's face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it's virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBut you don't have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today's ever-changing marketing landscape. Focusing on essential skills for modern marketers, \u003cem\u003eHow Not to Suck at Marketing\u003c\/em\u003e prepares you to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a focused marketing program that drives results\u003c\/li\u003e\n\u003cli\u003eCollaborate effectively with the key stakeholders\u003c\/li\u003e\n\u003cli\u003eAssemble a high-performing marketing team\u003c\/li\u003e\n\u003cli\u003eDefine and nurture your company (and personal) brand\u003c\/li\u003e\n\u003cli\u003eBuild a focused career and find the right job for you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDigital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Perkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 194578315X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781945783159\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e How2conquer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d\u003c\/p\u003e","brand":"Jeff Perkins","offers":[{"title":"Paperback","offer_id":43996602859775,"sku":"9781945783159","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8e77ab84-b671-4372-aa42-20a9ca2abb07.jpg?v=1683342636","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-not-to-suck-at-jeff-perkins-9781945783159","provider":"WR Book House","version":"1.0","type":"link"}