{"product_id":"how-to-attract-investors-uffe-bundgaard-jorgensen-9789814745208","title":"How to Attract Investors: A Personal Guide to Understanding Their Mindset and Requirements","description":"\u003cp\u003eInvestors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the 'engine, wheels, brakes, seats' being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow to Attract Investors\u003c\/strong\u003e takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn't be complete without the knowledge of the investor's mind. This is the book that unravels it, layer by layer.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Uffe Bundgaard-Jorgensen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9814745200\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789814745208\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jenny Stanford Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/09\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 390\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d","brand":"Uffe Bundgaard-Jorgensen","offers":[{"title":"Hardcover","offer_id":46217048752383,"sku":"9789814745208","price":51.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aea7f972-b254-476a-9e60-e1b440d11cf5.jpg?v=1728514128","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-attract-investors-uffe-bundgaard-jorgensen-9789814745208","provider":"WR Book House","version":"1.0","type":"link"}