{"product_id":"how-to-be-a-great-olle-martinsson-9798256154103","title":"How to Be a Great Salesman: Proven Selling Psychology to Understand Buyers, Communicate Persuasively, Handle Objections, Build Trust, and Close More D","description":"\u003cp\u003e\u003cem\u003eYour buyer has already researched your product, compared it against three competitors, and learned to spot a rehearsed pitch in the first ten seconds. The playbook that built your early success wasn't built for this buyer.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHave your prospecting calls quietly slipped to the bottom of your to-do list? Have you noticed the same pitch that used to close deals now getting hung up on before you finish your first sentence? Have you started wondering if the problem isn't the market, but something in how you're selling that stopped working while nobody told you?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIf any of this sounds familiar, this book was written for you.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Be a Great Salesman\u003c\/strong\u003e teaches you to sell through trust and honest conversation instead of scripts and pressure. You'll learn to read what a buyer isn't saying, handle objections without arguing, ask for the sale plainly, and turn one closed deal into a steady stream of referrals. This isn't another book of tactics that stop working the moment a buyer catches on. It's the psychology underneath why some approaches hold up and others quietly stopped working years ago.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book also contains \u003cstrong\u003e105 reflection questions, \u003c\/strong\u003e seven after every subchapter, asking you to look back at your own recent calls and clients and see exactly where you need to change how you sell.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you put into practice what is found in How to Be a Great Salesman, you will: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRead what a buyer isn't saying, and know when they're ready before they tell you\u003c\/li\u003e\n\u003cli\u003eHandle objections without a single argument\u003c\/li\u003e\n\u003cli\u003eBuild trust that survives a second opinion\u003c\/li\u003e\n\u003cli\u003eAsk for the sale directly and comfortably\u003c\/li\u003e\n\u003cli\u003eRecover from a hard no in minutes, not hours\u003c\/li\u003e\n\u003cli\u003eTurn one closed deal into a steady flow of referrals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSelling well was never supposed to cost you your patience or your integrity. \u003c\/em\u003e\u003cstrong\u003e\u003cem\u003eGet your copy of How to Be a Great Salesman \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003eand start closing deals by becoming someone buyers trust, not someone they brace for.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Olle Martinsson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798256154103\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Olle Martinsson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d","brand":"Olle Martinsson","offers":[{"title":"Paperback","offer_id":49148635971839,"sku":"9798256154103","price":15.71,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-be-a-great-olle-martinsson-9798256154103","provider":"WR Book House","version":"1.0","type":"link"}