{"product_id":"how-to-build-your-brand-laurence-lubin-9781032121499","title":"How to Build Your Brand: Implementing a Proven and Effective Process","description":"\u003cp\u003eBrand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. \u003c\/p\u003e \u003cp\u003ePrevious books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the \"how to's\" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. \u003c\/p\u003e \u003cp\u003eAfter reading this insightful book, you will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop \"big picture\" insight that inspires big brand ideas \u003c\/li\u003e \u003cli\u003eUse imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. \u003c\/li\u003e \u003cli\u003eDevelop highly motivating brand concepts that link to our values and aspirations. \u003c\/li\u003e \u003cli\u003eCreate the tactical roadmap to implement the concepts. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe author clearly shares the: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSuccess Model that defines the world's most successful brands. \u003c\/li\u003e \u003cli\u003eCase studies that demonstrate the Model in action.Step-by-step method to implement the model. \u003c\/li\u003e \u003cli\u003eThe evidence -- scientific and psychological --.that supports the model and method. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eEssentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally.\u003c\/p\u003e\u003cstrong\u003eFor more information on this book, please visit\u003c\/strong\u003e: www.howtobuildyourbrand.net\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laurence Lubin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032121491\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032121499\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Productivity Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/22\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.50d","brand":"Laurence Lubin","offers":[{"title":"Hardcover","offer_id":44054292005119,"sku":"9781032121499","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5f2497bc-6430-4bf9-9f94-0db5d1536738.jpg?v=1685029105","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-build-your-brand-laurence-lubin-9781032121499","provider":"WR Book House","version":"1.0","type":"link"}