{"product_id":"how-to-castrate-a-bull-dave-hitz-9780470345238","title":"How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business","description":"Dave Hitz likes to solve fun problems. He didn't set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past. \u003cp\u003eAs a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business--from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on \u003ci\u003eFortune\u003c\/i\u003e magazine's list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards.\u003c\/p\u003e \u003cp\u003eWith colorful examples and anecdotes, \u003ci\u003eHow to Castrate a Bull\u003c\/i\u003e is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places.\u003c\/p\u003e \u003cp\u003eDave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dave Hitz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470345233\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470345238\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.00d","brand":"Dave Hitz","offers":[{"title":"Hardcover","offer_id":44045019971839,"sku":"9780470345238","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8127725e-2282-4e8f-88fc-1eab3ed42895.jpg?v=1684976257","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-castrate-a-bull-dave-hitz-9780470345238","provider":"WR Book House","version":"1.0","type":"link"}