{"product_id":"how-to-change-minds-rob-jolles-9781609948290","title":"How to Change Minds: The Art of Influence Without Manipulation","description":"\u003cb\u003ePersuade, Don't Push!\u003cbr\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for \u003ci\u003ethemselves\u003c\/i\u003e what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice--illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories--will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Jolles\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1609948297\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781609948290\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.60w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 07\/08\/2013","brand":"Rob Jolles","offers":[{"title":"Paperback","offer_id":48659479757055,"sku":"9781609948290","price":17.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-change-minds-rob-jolles-9781609948290","provider":"WR Book House","version":"1.0","type":"link"}