{"product_id":"how-to-create-better-ideas-joost-roozekrans-9789063695866","title":"How to Create Better Ideas: Connecting the Left and Right Brain in the Design Process","description":"With examples ranging from Precious Plastic to the Sheltersuit, \u003ci\u003eHow to Create Better Ideas\u003c\/i\u003e provides insights into the design process - and into how to produce better ideas in general. The concepts are divided into two sections: the right brain and the left brain. The first section analyses the general design process. The second introduces six self-developed methods that teach you to create more and better visual ideas relevant to all design disciplines. \u003cp\u003e\u003c\/p\u003eThis book is for anyone who would like to understand design more deeply and in more detail. It is for anyone who wants to know, What is design? What is creativity? What mentality and conditions are needed to guarantee a productive design process? It is for design educators and students, and for those working with designers as clients or commissioners. And it is most certainly a guide for design professionals who want to advance their ability to create visual ideas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joost Roozekrans\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9063695861\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789063695866\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bis Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/09\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.90w x 0.50d","brand":"Joost Roozekrans","offers":[{"title":"Paperback","offer_id":48241709383935,"sku":"9789063695866","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0447b8c5-4f60-43ee-8837-2b37e9ebed17.jpg?v=1772655586","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-create-better-ideas-joost-roozekrans-9789063695866","provider":"WR Book House","version":"1.0","type":"link"}