{"product_id":"how-to-create-demand-for-bob-oros-9781387201136","title":"How to Create Demand for Your Service: Limit the Supply and the Value Goes Up","description":"If there is an unlimited supply your product becomes a commodity. Limit the supply, the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn't expand his seating, he said that waiting in line was part of the mystique of eating at his establishment and if that changed, he might lose business. If people think a place is worth waiting in line for, it must be great.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob Oros\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1387201131\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781387201136\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/13\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 56\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.13d","brand":"Bob Oros","offers":[{"title":"Paperback","offer_id":48444712747263,"sku":"9781387201136","price":9.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fe21f22d-9c02-4563-8015-6ce39f728cc8.jpg?v=1777214068","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-create-demand-for-bob-oros-9781387201136","provider":"WR Book House","version":"1.0","type":"link"}