{"product_id":"how-to-create-persuasive-ads-matheus-martins-soares-9798396935846","title":"How to Create Persuasive Ads Using the 12 Archetypes: The complete guide","description":"Archetypes in marketing emerged from the theory of archetypes by Carl Jung, a Swiss psychologist who developed a theory that describes the deep motivations and common behavior patterns that affect human consciousness. Jung argued that archetypes are unconscious motivators that influence human behavior. \u003cp\u003e\u003c\/p\u003eHe believed that these archetypes are rooted deep within the human psyche and are responsible for creating recurring attitudes and behaviors. This theory was later applied to marketing in order to create advertisements that connect with people's deep motivations and needs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matheus Martins Soares\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798396935846\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.20d","brand":"Matheus Martins Soares","offers":[{"title":"Paperback","offer_id":48588235702527,"sku":"9798396935846","price":8.9,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-create-persuasive-ads-matheus-martins-soares-9798396935846","provider":"WR Book House","version":"1.0","type":"link"}