{"product_id":"how-to-develop-and-promote-howard-l-shenson-9780471527091","title":"How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere","description":"A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing, promotion, advertising, and more  How to Develop \u0026amp; PromoteSuccessful Seminars \u0026amp; Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: \u003cbr\u003e * How to select a marketable subject and test market any seminarfor about $1,000 or less\u003cbr\u003e * How to develop a dynamic program and effective programmaterials\u003cbr\u003e * How to create a powerful, registration producing marketingstrategy and design winning promotional materials\u003cbr\u003e * How to assess promotional effectiveness and fine-tune marketingto increase sales\u003cbr\u003e * How to evaluate and choose where and when to conduct your seminaror workshop\u003cbr\u003e * How to select hotel and conference facilities\u003cbr\u003e * How to price your program to ensure maximumregistrations\/profitability\u003cbr\u003e * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices\u003cbr\u003e * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Howard L. Shenson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471527092\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471527091\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/1991\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.48h x 7.20w x 0.77d","brand":"Howard L. Shenson","offers":[{"title":"Paperback","offer_id":44860088647935,"sku":"9780471527091","price":53.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3d069893-e206-40cc-8a91-5a7a9a169563.jpg?v=1709135369","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-develop-and-promote-howard-l-shenson-9780471527091","provider":"WR Book House","version":"1.0","type":"link"}