{"product_id":"how-to-do-critical-discourse-david-machin-9781529772999","title":"How to Do Critical Discourse Analysis: A Multimodal Introduction","description":"\u003cp\u003eWant to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.\u003c\/p\u003e \u003cp\u003eEach chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.\u003c\/p\u003e \u003cp\u003eMost importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.\u003c\/p\u003e \u003cp\u003eThis book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDavid Machin\u003c\/strong\u003e is Professor of Linguistics at Shanghai International Studies University.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAndrea Mayr\u003c\/strong\u003e is an Associate Professor at Zayed University.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Machin, Andrea Mayr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529772990\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529772999\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.81d","brand":"David Machin","offers":[{"title":"Hardcover","offer_id":44080110764287,"sku":"9781529772999","price":143.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_22e5fe39-dea1-4233-85cd-b8cbdd218973.jpg?v=1685485007","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-do-critical-discourse-david-machin-9781529772999","provider":"WR Book House","version":"1.0","type":"link"}