{"product_id":"how-to-do-more-with-sharon-gai-9781394352364","title":"How to Do More with Less: Future-Proofing Yourself in an Ai-Driven Economy","description":"\u003cp\u003e\u003cb\u003eA practical strategy guide to marketing in a marketplace transformed by AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eHow to Do More with Less: Future-Proofing Yourself in an AI-driven Economy\u003c\/i\u003e, AI and e-commerce expert Sharon Gai delivers a tell-all guide for marketers doing their best to navigate a marketplace that's been transformed by artificial intelligence and new ways of doing business. Gai explains her Culture Fluid mindset, a resilience-based way of understanding user, customer, and sales growth, and shows you how to incorporate AI into your company.\u003c\/p\u003e \u003cp\u003eThe book walks you through how artificial intelligence is used in marketing and the major technological changes that have paved the way for new applications and new capabilities: natural language processing (NLP), machine learning (ML), computer vision, and generative AI. It also offers deep dives into: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow AI influences audience acquisition and the marketing equation that explains how to measure the efficacy of your strategies\u003c\/li\u003e \u003cli\u003eSpecific tactics for using AI to maximize your average order value and increase conversion rates\u003c\/li\u003e \u003cli\u003eComprehensive frameworks - supported by real-world case studies - to transform your marketing techniques by incorporating new AI-powered tools into your processes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for marketing, sales, and growth professionals in companies of any size and in a wide variety of industries, \u003ci\u003eHow to Do More with Less\u003c\/i\u003e offers an up-to-date and essential resource on AI-enabled marketing that blends theory and proven, real-world implementation strategies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sharon Gai\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394352360\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394352364\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2026\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Sharon Gai","offers":[{"title":"Hardcover","offer_id":47760660889855,"sku":"9781394352364","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9d360ed9-08ab-4db9-98a8-3f83851996d1.jpg?v=1765514079","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-do-more-with-sharon-gai-9781394352364","provider":"WR Book House","version":"1.0","type":"link"}