{"product_id":"how-to-get-the-most-tricia-meyer-9781493500628","title":"How to Get the Most from Exhibiting at Conferences: Advice and tips on optimizing your return on investment when getting an exhibit hall booth at an i","description":"\u003cstrong\u003eCompanies exhibit at conferences for a variety of reasons.\u003c\/strong\u003e \u003cp\u003eSome look at the process as an expense as they seek to protect their market share.\u003c\/p\u003e \u003cp\u003eOthers approach exhibiting as an investment in their business. Those are the companies that build and maintain real relationships during and after the event.\u003c\/p\u003e \u003cp\u003eIt is essential to set measurable objectives in advance of the conference, so you can determine the ROI on your investment. Just showing up, setting up a booth, and waiting for the magic to happen is not going to cut it.\u003c\/p\u003e \u003cp\u003eOver the ten years that we've run Affiliate Summit, we've seen thousands of companies exhibit, and there are some right ways and wrong ways to represent your company.\u003c\/p\u003e \u003cp\u003eThere are three outcomes that routinely result from having a presence at an event: hitting it out of the park with all sorts of new business and plans, maintaining a presence and achieving some branding, and then having a counter-productive experience.\u003c\/p\u003e \u003cp\u003eYou know that thing from the movie, Field of Dreams, \"If you build it, they will come\"? Well, that's not true. There are strategies you should apply to make the maximum impact with your booth.\u003c\/p\u003e \u003cp\u003eIn the book, I share how you can make the most of your time at a conference, as well as pitfalls to avoid.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tricia Meyer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1493500627\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781493500628\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 46\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.12d","brand":"Tricia Meyer","offers":[{"title":"Paperback","offer_id":48439426023679,"sku":"9781493500628","price":10.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7dca4ab8-42f3-4f39-b28b-cc202d40ca4e.jpg?v=1777177554","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-get-the-most-tricia-meyer-9781493500628","provider":"WR Book House","version":"1.0","type":"link"}