{"product_id":"how-to-get-what-you-joshua-bandoch-9781637748305","title":"How to Get What You Want: Mastering the Art and Science of Persuasion","description":"\u003cb\u003eLife is about getting what you want. When you're negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you're always after the best outcome. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e Learn from an expert how to get what you want in every situation--no matter who you're talking to. \u003cp\u003e\u003c\/p\u003eYour ability to get what you want depends upon your ability to persuade. Unfortunately, the way most people approach persuasion has the opposite effect: we double down on our own perspective and cite tons of facts to make our point--or even try to strong-arm people into giving in. None of this is persuasive. In reality, it pushes people \u003ci\u003eaway \u003c\/i\u003efrom us, making it hard or even impossible to get what we want. \u003cp\u003e\u003c\/p\u003e Persuasion expert Joshua Bandoch has spent over a decade uncovering the secrets of persuasion. He's mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work--and he's used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eHow to Get What You Want \u003c\/i\u003ecombines Bandoch's groundbreaking research with practical experience persuading at the highest levels to give you a fresh, surprisingly simple approach that will get you what you want and need when it matters by: \u003cbr\u003e \u003cul\u003e Adopting the persuader's mindset Learning proven techniques for making the most persuasive emotional and logical appeals Unlocking the secret formula for memorable and motivating stories Tapping into the power of tone, body language, and other subconscious signals \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003ci\u003eHow to Get What You Want \u003c\/i\u003eteaches you how to navigate any political, professional, or personal situation more effectively to get optimal results each and every day.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joshua Bandoch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637748302\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637748305\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs","brand":"Joshua Bandoch","offers":[{"title":"Hardcover","offer_id":47965942448383,"sku":"9781637748305","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_742de91b-493b-4dd0-abdb-9647773f0068.jpg?v=1767285879","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-get-what-you-joshua-bandoch-9781637748305","provider":"WR Book House","version":"1.0","type":"link"}