{"product_id":"how-to-hack-humans-seth-erickson-9781685246730","title":"How to Hack Humans: Storytelling for Startups","description":"\u003ci\u003e\"The brain is a computer. Stories are the programs-storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human-computer.\" \u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eNo, you're not holding the latest collection of recipes for cannibals. \u003ci\u003eHow to Hack Humans\u003c\/i\u003e is the business book you didn't know you needed, a unicorn in a world of publishing that is too often dry and emotionless. \u003cp\u003e\u003c\/p\u003eAre you looking to get investment for your Startup? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90% failure rate, so how do you stand out from the crowd? Start by picking up a copy of \u003ci\u003eHow to Hack Humans\u003c\/i\u003e, reading it, and realizing, hey, this Seth Erickson guy might be on to something. \u003cp\u003e\u003c\/p\u003eLearn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns. Brains love repetition! Seth guides readers on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more. \u003cp\u003e\u003c\/p\u003eSeth has written a business book for the entertainment generation. Can you educate yourself AND chuckle as you turn page after page? \u003ci\u003eHow to Hack Humans \u003c\/i\u003eproves you can.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Seth Erickson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1685246737\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781685246730\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.28d","brand":"Seth Erickson","offers":[{"title":"Paperback","offer_id":43981831373055,"sku":"9781685246730","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b773262e-ced3-4f1b-a0fc-8e746473c47a.jpg?v=1683257766","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-hack-humans-seth-erickson-9781685246730","provider":"WR Book House","version":"1.0","type":"link"}