{"product_id":"how-to-persuade-and-influence-philip-hesketh-9780857080424","title":"How to Persuade and Influence People: Powerful Techniques to Get Your Own Way More Often","description":"\u003cb\u003eWouldn't it be great if you could always get people to see things your way? Now you can.\u003c\/b\u003e \u003cp\u003eYou won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. \u003cb\u003eHow to Persuade and Influence People\u003c\/b\u003e reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind the perfect way to win people over\u003c\/li\u003e \u003cli\u003eBecome an amazing negotiator\u003c\/li\u003e \u003cli\u003eOvercome objections\u003c\/li\u003e \u003cli\u003eAppreciate and understand the other person's standpoint\u003c\/li\u003e \u003cli\u003eUnderstand why people buy what they buy\u003c\/li\u003e \u003cli\u003eEnsure people remember you and what you want\u003c\/li\u003e \u003cli\u003eBuild long-term trust and credibility\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePhilip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow to Persuade and Influence People\u003c\/i\u003e is a completely revised and updated edition of \u003ci\u003eLife's a Game So Fix The Odds\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Hesketh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0857080423\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780857080424\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Capstone\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.58h x 5.38w x 0.78d","brand":"Philip Hesketh","offers":[{"title":"Paperback","offer_id":45331726041343,"sku":"9780857080424","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_988ad225-2fa0-4d47-b891-882b0dd3ecdf.jpg?v=1713970729","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-persuade-and-influence-philip-hesketh-9780857080424","provider":"WR Book House","version":"1.0","type":"link"}