{"product_id":"how-to-plan-a-business-hayes-9798991435611","title":"How to Plan a Business: A Business Planning Guide for People with No Business Experience","description":"\u003cp\u003eA step by step guide for starting your first business. Learn the basics from naming the business to getting a website to marketing and sales. You don't need a business degree. Each concept is explained in detail and real world examples are provided. Turn your hobby or idea into a business that makes money. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIncluded in the book are details on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat can you do - ideas for a business you can start and run yourself. \u003c\/li\u003e\n\u003cli\u003eHow to sell - understanding why people buy and the basics of know, like, trust and ask. \u003c\/li\u003e\n\u003cli\u003eHow to find customers. Not everyone is your customer. Find the right people who will buy from you. \u003c\/li\u003e\n\u003cli\u003eWhat is brand, why does it matter and how to develop a brand for your business. \u003c\/li\u003e\n\u003cli\u003eUnderstand the basics of marketing and what is right for your business. Learn about digital and physical marketing, from signs to ads to social media. \u003c\/li\u003e\n\u003cli\u003eCustomer service - how to bring customers back. \u003c\/li\u003e\n\u003cli\u003eEssential financial reports - you don't need to be a financial expert, but you do need to understand money. Are you really making money - understanding how to manage your money and how to determine profit and loss. \u003c\/li\u003e\n\u003cli\u003eLearn about the gig economy where you can balance a job and being independent.\u003c\/li\u003e\n\u003cli\u003eand putting it all together - the final chapter describes starting a specific business from idea to opening.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hayes\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798991435611\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Leeward Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"Hayes","offers":[{"title":"Paperback","offer_id":46546147868927,"sku":"9798991435611","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_68b08556-1c77-4763-99fd-093d0e42d3f0.jpg?v=1738184241","url":"https:\/\/www.whiterainbookhouse.com\/products\/how-to-plan-a-business-hayes-9798991435611","provider":"WR Book House","version":"1.0","type":"link"}